It's become quite apparent that some of the super-rich - or if you fancy it more "über-rich" - are trying to apply strategies they've learned in the world of business to art. So they are buying "new" art from young artists very cheaply and reselling or better re-auctioning it to their wealthy friends with interest. Quite clever and quite effective if you manage to establish some artists - or should I say brands - this way, for no matter how huge the output of the individual artist may be, it will still be more scarce than gold.
This is the nasty side, but since I do not want to believe that people do function quite that rational(ised) all the time yet, I'm inclined to give these people the benefit of passion or a soul. At least some I hope are sensing a deep longing for something more to life and maybe the only field that nowadays seems to be still free from these considerations of utter efficiency, the fine arts, may offer them a way to quench this longing. As long as they won't succeed in destroying it as well.
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